We scour the web to find empowering clothing, books & gear for girls AND have our own line of fierce t-shirts. Every single product highlights Courage, Adventure, Strength, Smarts, STEM, or the outdoors. Our store is full of things girls love getting AND you'll feel great about giving. #Winning

  • GoldieBlox and The Spinning MachineGoldieBlox and The Spinning Machine

    GoldieBlox and The Spinning Machine


      Let's build things! We are huge fans of GoldieBlox and their building sets. The Spinning Machine is such a...

    Add to cart
  • Strong Is the New Pretty...Strong Is the New Pretty...

    Strong Is the New Pretty...

    $17.95 $13.61

    Simply put, you should buy this book. In every metric we can think of, it blows us away. Girl-positive, inspirational,...

    Add to cart
  • CUE Coding Robot (10+)CUE Coding Robot (10+)

    CUE Coding Robot (10+)


    Lawdy, we LOVE this little robot! We're huge fans of Wonder Workshop's bots for younger girls and boys (DASH & DOT)....

    Add to cart
  • Dash the Wonder Robot (+6y)Dash the Wonder Robot (+6y)

    Dash the Wonder Robot (+6y)


    This is one of our all-time favorite "smart" toys. Not only is this robot real, it's so adorable YOU will...

    Add to cart
  • Little Astronaut Pocket Dress (18M-6Y)

    $29.00 $13.95

    If your little girl is an avid explorer and has dreams of joining NASA, floating through space, running a space...

  • Confident, Brave & Beautiful: Coloring Book for GirlsConfident, Brave & Beautiful: Coloring Book for Girls

    Confident, Brave & Beautiful: Coloring Book for Girls

    $9.50 $8.01

    This coloring book is all about building a girl's confidence, imagination, and spirit! The 22+ coloring pages encourage girls to think...

    Add to cart
  • Owlet Kid Parachute HammockOwlet Kid Parachute Hammock

    Owlet Kid Parachute Hammock

    $32.99 $19.99

    Let's go outside and explore! And then, she can rock in gentle wonder as she gazes at the trees or...

    Add to cart
  • My Little Moon Lunar LampMy Little Moon Lunar Lamp

    My Little Moon Lunar Lamp


    Moon gazing takes on a whole new meaning with this beautiful, lunar light. It can be a night light or...

    Add to cart