GO GIRLS!

YOUR HUB FOR GIRL-POSITIVE CLOTHING, BOOKS & GEAR.

SHINE ON

CELEBRATING THE AWESOME IN EVERY GIRL

AWESOME THINGS FOR AWESOME GIRLS

We've created a fierce line of t-shirts for girls AND we scour the web to find empowering & fab clothing, books & gear for girls. See all the Girl-Positive products in our shop.

GIRLS ARE RAD

We believe girls should feel awesome in their own skin. There’s a lot more to them than princesses and pink. They are fierce, curious, creative, wacky, wondrous, brave and smart. They can love ruffles or rock jeans (sometimes both at the same time). They're forces of nature and we want to celebrate that.

You'll still find the occasional princess and some pink in here, but our focus is showcasing products that embrace STEM, strength, adventure, and creativity in girls.

OUR COLLECTIONS

WE LOVE: OUR FAVORITE THINGS

Robots, dinosaurs and adventure - oh my! We've cherry-picked a few of our favorite things in this collection. 

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RAD READS: BOOKWORM HEAVEN

Welcome to bookworm heaven! We've compiled a massive list of classics and new reads for girls of all ages. Get ready for adventure, science, amazing women & more. 

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TOTALLY SMART: STEM + CREATIVITY + BUILDING

Your girl is wick'd smart, curious and creative. She wants to explore and build things and that's what this collection is all about.  

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FOR FIERCE GIRLS: GIRL POWER

Sometimes we need to roar! This collection is all about wonder women, strength, courage, boldness and awesome role models. Fierce is fabulous.  Strong is the new pretty.  

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WEAR ME: FIERCE THREADS FOR GIRLS

Things you can feel good about buying and your little girl will love wearing. From dinosaurs to airplanes, to space and girl power -- these threads are made for real girls. 

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A FEW OF OUR FAVORITE THINGS

(There's so much more in our store.)

AN EPIC EXPERIMENT

We built something WE wanted but couldn't find... now we’re sharing it. And, (based upon the crazy, wonderful response) we’re totally on to something!

Like the girls who inspire us, this hub for all things Girl-Positive is growing fast. Feel free to join our newsletter to catch the latest products and news we've gathered from around the world.